While I'm currently super into Estee Lauder's TurboLash (it vibrates to prevent clumping!), I do appreciate the fact that this Bourjois mascara is said to made with a formula that makes it ideal for gals with sensitive eyes. And, as anyone who knows me can tell you, my eyes are certainly sensitive. Good little product to feature in a light health or wellness story. It won't hit shelves until early 2010, bee tee dubz.