As an editor at a daily publication in New York City, I get an obscene amount of free shit that publicists or companies want on my radar. I don't write about everything, but I do sometimes. It's virtually impossible to post everything I receive, as a good deal of it is relatively lame, boring, wack or a combo of all three.
I often get out-of-control distracted when good shit comes my way, especially beauty products. You'd think getting free makeup would quell your product whore tendencies, but for me it does the opposite. I just love stuff.